Redfora
Email Design, Copywriting, Collateral Design, Iconography
Just a week after relocating to the Bay Area in 2018, I was shaken awake by a strong, yet innocuous earthquake — it was an eye-opening welcome to my new life on the west coast. Coincidentally, I began contracting for Redfora, an emergency preparedness company, shortly thereafter. Redfora specializes in providing all of the gear you and your family might need in case of a natural disaster, evacuation or other emergency.
I was the primary designer for Redfora’s email strategy during 2019 and 2020. I found working for an e-commerce company especially rewarding, as I was able to directly correlate the results of my design work, copywriting and overall strategy to the revenue that each email campaign generated.
It felt great to work for a company that was as mission-driven as Redfora — they donate a percentage of each sale to disaster relief organizations both across the globe and close to home.
I was the primary designer for Redfora’s email strategy during 2019 and 2020. I found working for an e-commerce company especially rewarding, as I was able to directly correlate the results of my design work, copywriting and overall strategy to the revenue that each email campaign generated.
It felt great to work for a company that was as mission-driven as Redfora — they donate a percentage of each sale to disaster relief organizations both across the globe and close to home.
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