Project: Soul Food (Version 1.0)
The Original Design of My First E-Commerce Empire
In March of 2020 when the world shut down, I was in need of a way to stay busy while stuck at home — my sourdough starter had taken a turn for the worst, and I wanted to put my newfound free time towards something more productive.
I began a daily routine of doodling uplifting quotes in my sketchbook and before I knew it, Project: Soul Food was born. What began as a fun little hobby quickly evolved into an online shop full of posters, t-shirts, stickers and other goods. For me, creating an e-commerce design shop is the perfect left-brain + right-brain activity, as I find running the behind-the-scenes operations just as enjoyable as designing the products themselves.
In 2023, Project: Soul Food went through a major design overhaul. You can check out the current shop here!
I began a daily routine of doodling uplifting quotes in my sketchbook and before I knew it, Project: Soul Food was born. What began as a fun little hobby quickly evolved into an online shop full of posters, t-shirts, stickers and other goods. For me, creating an e-commerce design shop is the perfect left-brain + right-brain activity, as I find running the behind-the-scenes operations just as enjoyable as designing the products themselves.
In 2023, Project: Soul Food went through a major design overhaul. You can check out the current shop here!