Oyster Bay Roast House
Logo Design, Brand Identity, Collateral Design
The brand identity for this mom & pop coffee shop — which is nestled between a post office, fire department and Town Hall — was designed with Main Street, USA in mind. Owning the belief that no customer should ever feel overwhelmed when placing their morning coffee order, Oyster Bay Roast House's crisp aesthetic mirrors their no frills, straightforward menu.
The brand aims to radiate positivity, lifting the spirits of customers walking in the door who have yet to have their morning coffee. If that doesn't do the trick, then the selection of mugs with humorous sayings just might work — there's plenty of personality packed into this friendly and approachable brand.
The brand aims to radiate positivity, lifting the spirits of customers walking in the door who have yet to have their morning coffee. If that doesn't do the trick, then the selection of mugs with humorous sayings just might work — there's plenty of personality packed into this friendly and approachable brand.
