Lake Tahoe Brewing Company
Logo Design, Brand Identity, Collateral Design
The primary goal of this brand concept was to embody what everyone loves about taking a long weekend trip to Lake Tahoe — the stunning mountains, the pure fresh water, and the second-to-few ski culture. That being said, the brand also appeals to locals by not being too flashy or over-commercialized (after all, Keep Tahoe Few — err, Blue, right?).
The conspicuous geometric pattern not only evokes the spirit of a crocheted winter sweater, but it also helps the packaging stand out when placed on a crowded shelf full of ostentatious craft beer labels, And while the brand is natural fit for the aprés-ski market, it aims to amass year-round appeal, as these beers are intended to be enjoyed in the summer months, too (while on a boat floating in the middle of Emerald Bay, perhaps?).
The conspicuous geometric pattern not only evokes the spirit of a crocheted winter sweater, but it also helps the packaging stand out when placed on a crowded shelf full of ostentatious craft beer labels, And while the brand is natural fit for the aprés-ski market, it aims to amass year-round appeal, as these beers are intended to be enjoyed in the summer months, too (while on a boat floating in the middle of Emerald Bay, perhaps?).
