Growth Marketing & Social Campaigns
Jemma Financial Services, a female-focused Registered Investment Advisor, was created by the Harborside Group marketing team in late 2016. Seeking to help women take control of their financial futures, Jemma offered a library of financial literacy resources that were available to the public. The collection of helpful tips and articles not only helped to educate and empower clients, but was also used for content marketing purposes, and became a primary driver of new client acquisition. I assisted in both developing the go-to-market strategy, while also copywriting many of the articles and designing the corresponding email marketing campaigns.
While working for BREWPUBLIK, an in-office beverage delivery service, I developed the idea for the “You Look Like You Need a Drink” flowchart — which proved to be a fantastic marketing tool. Similar to an infographic, the flowchart grabbed people’s attention, helped build brand awareness and provided a lighthearted and memorable reprieve from run-of-the-mill advertising (while cooperating with a marketing budget typical of a start-up). This flowchart was distributed at all onsite events and through various social channels. Coupled with the free in-office beer and wine tasting offer, the campaign provided hundreds of fresh leads, many of which were converted into new BREWPUBLIK clients.
In 2017, wedding decor and accessory vendor Exclusively Weddings was in need of a new approach to revamp their social media and content marketing strategy. In order to capture the young millennial market, brand mascot, Zoey, who had a persona similar to a trendy older sister providing advice, was born. Exclusively Wedding’s blog and social accounts (primarily Instagram, Pinterest and Facebook) featured a combination of useful wedding planning ideas, relatable quotes, color scheme and décor tips, all while carefully pushing their own products and sales. Visits to the Exclusively Weddings website soared, with over 90% of monthly traffic coming from social channels just a few months after the Zoey campaign was launched.
Emerald and Mint, a personal side project that I started in 2017, is an e-commerce website that sells downloadable posters, calendars and other at-home printables. It’s a fun, creative outlet that I build in my spare time. While still very much a work-in-progress, I’ve built my email subscriber database to over 20,000 emails, primarily using Pinterest and content marketing to target potential customers.